How to start a podcast in 2023 [STEP-BY-STEP GUIDE]

If you are a digital maniac who loves to explore varied digital media platforms, you must have come across the term “podcast” and wondered how to start podcasting in 2023.

Many internet users may not have a clear idea about how to start a podcast, podcasting, but it is as lucid as our very own traditional radio.

A podcast is a collection of digital audio files that may be downloaded or played online. They may contain conversations, motivational speeches, news reports, audio stories, and many more.

Each audio file in a podcast is called a podcast episode. A podcast can be streamed online by several hosting platforms like Spotify, Google Podcast, iTunes, and Apple Podcast for iOS users.

It is a comparatively newer and trendier way to reach worldwide listeners and promote yourself.

How to Start a Podcast in 2023?


Starting a podcast involves a lot of strategic planning and organization. Developing the theme, recording, editing, and hosting your audio takes time and patience.

It requires more effort in pre-production than in actual content development. If you are planning to start your own podcast, here is a step-by-step guide on how to start a podcast or how to make a podcast.

1. Choose a Topic to start podcasting.

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Choose a Topic

Podcasting may be done to achieve different goals starting from brand awareness, audience management, sharing your personal interests, or promoting education.

You need to be crisp and clear about your aim and choose your topic accordingly. This is the first step in our guide on how to start a podcast.

If you’re podcasting audio stories, you must decide the genre, authors, and target audience. Working on a topic beforehand is necessary to see whether you can be committed to that topic for long. You don’t want your season to get doomed all of a sudden due to lack of content, do you?

Plan your topic so that it reaches a handsome number of episodes in a season, consistently holding the attention of your audience.

2. Choose a Name

Choose a Name

Once you’ve decided on your topic, choose an appropriate title for your podcast.

Your title should be simple and easy to remember. Include important keywords to make your title available for search engine optimization (SEO), so that your audience may find it as soon as they put up a search.

3. Determine the Length

Determine the Length

Your number of episodes each season and their lengths will depend upon the theme you’re choosing for your podcast.

Whether the audio is lengthy or short, it must serve the purpose of entertaining your audience. If you’re hosting an interview and it is very exciting, you cannot cut it short because of time.

On the other hand, if your content is short, you cannot drag and fluff it to reach a certain duration. Long audio is okay, and short audio is too.

Try to keep your audio lengths within a certain range, but don’t stress over random outliers.

4. Choose the Structure

google podcasts
Choose the Structure

There are many formats to host a podcast. You can create talk shows, monologues, and narratives to design your episodes.

The type of content you develop will determine the number of episodes you want to have in each season. Refer to your competitors in this case. Explore the best podcasts with the most listeners on the internet that revolve around your theme.

Listen to their content, read reviews, and note their average episode lengths and their subscriber base.

5. Write a Script

How to start a podcast
Write a Script

Whether you host an interview show or a monologue, you must have a template in hand with the points you want to talk about.

You need to be confident. Fumbling for words is not an option. Prepare an outline of the questions you would ask your guest while interviewing or the details you would cover while talking about a particular issue.

6. Choose a Cast and/or Co-host

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Choose a Cast and/or Co-host

Decide upon the hosts of your shows. You may invite guests and conduct interviews, or your co-host and you may deliver narratives by switching voiceovers.

This will depend entirely on what theme you’ve chosen.

7. Determine the Upload Frequency

Determine the Upload Frequency

Consistency is always key.

You can publish your episodes daily, weekly, or fortnightly, but stick to the frequency you’ve started with. Obviously, the more frequently you upload your shows, the greater will be your audience interaction.

They won’t have to wait too long to get another episode. They will become more engaged with your content, and you’ll get a greater number of downloads and a higher place in search results.

8. Arranging for Equipment

what is a podcast
Arranging for Equipment

When you are confident about your pre-production, you may start gathering the equipment you need to record your audio.

You will need a good-quality condenser microphone, a pop filter, and a headphone. If you are collaborating with a co-host or a guest, you may also record your audio through Skype calls.

There are some free and paid Skype call recorders for both PC and Mac users in the market. The quality of the sound can be edited later.

10. Select a Quiet Recording Place

How to start a podcast
Select a Quiet Recording Place

Choose a quiet room in your house to record your audio.

The room should be as soundproof as possible. Cushions, curtains, and carpets act as sound absorbers that can absorb the reverberance and decrease your vocal audio quality.

11. Record the Audio

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Record the Audio

Keeping your preparatory notes in hand, record your first episode.

If you are a beginner at podcasting, it may take several trials to get comfortable behind a microphone.

Be patient, be confident.

Start your episode with a nice intro about who you are and what you’re going to talk about. This will help your audience connect with your show. Introduce your guest and co-host as well, if you have any. Don’t talk about a single point in your topic for long.

This may create boredom. Change your subtopics, modulate your voice, and make your speech soothing and attractive to listen to.

12. Edit Your Audio

If you are a Mac user, you can opt for GarageBand as the editing software. If you are a Windows user, Audacity might be your best choice. Both are free and reliable.

There is other paid software as well, but investing too much in editing might curtail your marketing budget.If you’re into interviewing, use Zoom or Skype.

But for high-quality call recording, SquadCast will be an amazing web platform. Start editing by eliminating unnecessary content. Keep your topic focused on your theme. Improve your sound quality and filter out background noise.

13. Add Intro/Outro and Sound Effects

Intros are very important to connect and interact with your audience. Similarly, outros are short thanksgiving sessions where you thank your guests for contributing and your audience for listening, and also request them to put up a review.

Not only can you deliver your intros and outros verbally but you can add jingles that will play as your show starts or ends. A jingle will give your show uniqueness and identity.

14. Choose Hosting Platforms to Upload To

Hosting platforms are web-based platforms that store your audio files and give you an RSS feed that links to your podcast. You can submit the RSS feed URL to podcast directories like Spotify, Google Podcasts, and Apple Podcasts to enroll your show.

Some popular podcast-hosting platforms are Buzzsprout, Castos, Libsyn, SoundCloud, Transistor, and Anchor.

15. Prepare your Profile and Upload

Decorate your podcast profile with good artwork. Your audience will look at your artwork while listening to your episode.

Having an aesthetically appealing piece of art will enhance your professionalism and promote your brand. Your artwork can be small (1400 x 1400 pixels) or large (3000 x 3000 pixels), 72 dpi, and in JPEG or PNG format.

You can hire a professional designer to design the artwork for you, or can create it on your own using free web-based tools like Canva.

Write a brief description of your show that will educate your target audience about your podcast. Include SEO keywords to improve its search ranking.

Once you’re done with all your preparations, upload your audio file to the podcast hosting platform and get the RSS feed link. Register your URL to an appropriate directory of your choice and get going.

16. Market Your Podcast

Post your podcast on social media platforms. You can create your own website to promote your episodes. Connect with podcasters of similar interests and invite them to co-host your shows.

Interact with your audience to increase your popularity. Above all, maintain consistency in uploading your episodes and keeping up the good spirit.

How to start podcasting [FAQs]

1. How to listen to podcasts?

Listening to podcasts is as simple as listening to a radio show.
The only difference is you can listen to your favorite episode at your own convenience.
Download a podcast app or subscribe online to get access to the show
Nowadays, all Android and iOS mobile phones come with a media player that offers access to podcasts.
You can subscribe to and download the episodes on the go.
Moreover, subscribing to a show will provide you with an instant notification whenever a new episode is uploaded.

2. What is the best software to record podcasts?

You can record and edit your podcast audio with several free and paid applications like Audacity, GarageBand, LogicPro, Adobe Audition, and Hindenburg Journalist to name a few.
They offer excellent features to edit your audio and add professional sound effects.
Best Podcast recording software

3. How to make money from a podcast?

Podcasters can make money in several ways, provided their shows are really very popular among the audience.
Sponsorship is one of the money-making channels.
For sponsorship, you have to promote your sponsor in your show and you’ll get paid on the number of downloads of your episode.
Similar to sponsorship, affiliate marketing is another way to promote the sales of a company where you get paid on the number of sales they are making rather than the number of downloads.

4. What is the best camera for podcasts?

Though audio podcasts do not require video shoots, you need a good-quality camera for video podcasting.
Mostly your smartphone, a still camera, or a camcorder accompanied by a capture card should do the work.
If you want to go for higher-quality videos, you can opt for professional cameras in the market.

5. What is the best microphone for podcasts?

A condenser microphone with a good-quality pop filter can record great audio for your podcast.
The microphone should have a USB plug to connect to your computer for recording.

6. What is the best news podcast?

Starting from BBC’s Global News Podcast to The Daily hosted by The New York Times, every established news channel hosts its own podcast on the web.
Factual authenticity and unbiased presentation is the key to delivering good news to the audience.

7. What is the best podcast on personal finance?

A handful of personal finance shows now dominate the market, though Dave Ramsey and Clark Howard top the list.
Apart from that, some good personal finance podcasts include Bigger-Pockets Money, Afford Anything, Women and Money, and so on.

8. What is the best marketing podcast?

According to Forbes, some good marketing podcasts include Call to Action, Social Media Marketing Podcast, Marketing over Coffee, and Success Made Simple to name a few.
Hope you will find all stuff on how to start a podcast.

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Hassan Warid & Adnan Warid
We are full-time bloggers and affiliate marketing experts. By following our guide, you can also make blogging your full-time job. And learn how to start a profitable blogging business.

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