Best 3 Landing Page Software 2023 + How to Use Guide

Creating high-converting landing pages used to require hiring pricey designers, but that’s no longer necessary with today’s landing page software like instapage.

In its place, you can sign up for any landing page builder and utilize its drag-and-drop editor to create any sort of custom landing page you desire.

Here, we will discuss some of the top landing page applications available with instapage pricing to assist you in making an informed decision about which solution is ideal for your company’s lead generation and digital product sales needs.

Okay, so let’s begin.

What is a Landing Page?

Landing page software is a simple tool that let marketers construct appealing landing pages for their web campaigns without requiring specialized coding or design knowledge.

Excellent landing page examples, in contrast to standard websites, focus only on converting visitors into subscribers and leads. This is why most landing page builders include tools to help you achieve your goals.

Custom domain names, analytics, heat maps, user retargeting, split testing, and other capabilities may all be found on the extranet landing page.

To further assist you in reaching your intended audience and developing effective marketing and sales campaigns, these delta extranet landing page interfaces with email marketing tools, lead-generating applications, online course platforms, webinar hosting platforms, payment gateways, etc.

Best Landing Page Builder

Let’s get right down to figuring out which free landing page software is the finest by analyzing its features, cost, and pros.

1. Instapage

Instapage Landing Page
Instapage Landing Page

Instapage login is an excellent alternative if you’re searching for a professional-grade landing page builder that doesn’t need you to hire a designer.

Instapage templates include over 200 mobile-friendly landing pages and website themes that may be used across various business types.

Instapage integrations have a drag-and-drop interface and come equipped with all the standard page-building elements plus several additional options, such as multiple slider kinds, dynamic content boxes, video testimonials, individualized typefaces, widgets, and more.

Features:

  • Instapage supports an infinite number of domains, website hosting, landing page software, split testing, a hundred and more responsive templates, accelerated mobile pages (AMP) templates, secure socket layer (SSL) encryption, and several software connectors.
  • Collaborate with your team on landing page designs using InstaPage, a landing page builder that prioritizes teamwork.
  • You can control who on your team may make changes to a page and to what degree using the user rights management features.
  • As a whole, InstaPage is a high-end landing page builder perfect for developing marketing campaigns for established firms and multinational conglomerates.

Pros:

  • Excellent landing page software with a wide variety of customization possibilities.
  • Over Two Hundred Expertly Crafted, Mobile-Friendly Layouts
  • Large collection of stock images
  • A/B testing on the server

Pricing:

  • The monthly fee for Instapage’s Building plan is $298. (billed annually). All the essential elements for creating engaging and mobile-friendly landing pages for your marketing efforts are included.
  • The Custom plan is a comprehensive landing page and conversion optimization service, ideal for power users. All the features included in the Building plan, plus specialized additions, designs, conversion counseling, etc.
  • You can sign up for InstaPage’s 14-day free trial to check out its features.

2. Wix

Wix Landing Page
Wix Landing Page

Wix landing page is a famous website builder that doesn’t need much knowledge of web design or programming to use. Similarly, it’s a fantastic landing page builder, at least for more basic landing pages, for the same reasons.

Wix landing page templates is a full-fledged website hosting service with a wide variety of website creation and promotion capabilities, unlike the other platforms we’ve looked at thus far.

Its landing page builder, which allows users to arrange elements with a simple drag-and-drop interface, is only one of several capabilities included in its subscription tiers.

Features:

  • Wix landing page software is unique due to the high quality of the website and landing page templates it offers to businesses, artists, developers, and online retailers. Wix’s page builder allows users to modify any theme by adding or removing content blocks.
  • Wix landing page isn’t just a top-tier website builder; it also works with a wide variety of other services, including marketing and business apps, payment processors, learning management systems, project management software, and more.
  • It also integrates with other tools like Hotjar, CrazyEgg, Google Analytics, etc., to gain extensive user insights.
  • Overall, Wix is a great alternative to think about if you need a simple website hosting solution enabling you to create a landing page in bulk.

Pros:

  • Page landing constructor that is both simple and comprehensive in its capabilities.
  • Pricing that is both reasonable and accessible for newcomers
  • Safe domain and web hosting with SSL encryption
  • Wide range of integrations

Pricing:

  • Wix’s fundamental capabilities, including the capacity to host landing pages for promotional efforts, are available without limits on the platform’s free, basic plan.
  • However, the Wix Free and Basic ($4.50/month) plans display advertisements on your website.
  • The VIP plan, at just $24.50 a month, is the most cost-effective way to access all of Wix’s features and the finest value for money.

3. Active Campaign

Active Campaign Landing Page
Active Campaign Landing Page

More than 180,000 companies in over 170 countries use ActiveCampaign’s Customer Experience Automation Platform (CXA) to provide more personalized service to their clientele.

The platform offers access to 750+ pre-built landing page optimization that combines transactional email and email marketing, marketing automation, and CRM for effective segmentation and customization across social media, email, messaging, chat, and text.

Most of ActiveCampaign’s clients (over 75%) take advantage of the platform’s 850+ connectors with other platforms, including Microsoft, Shopify, Square, Facebook, and Salesforce.

Features:

  • All consumer touchpoints may be connected to a unified, automated system of individualized experiences.
  • For better segmentation and outreach, keeping tabs on buyer tastes, actions, and other unique qualities throughout the client’s lifetime is helpful.
  • Use various parameters to fine-tune your sends and ensure that your messages reach the intended recipients.
  • Choose the optimum landing page template, send time, and delivery channel for each customer based on data from their complete customer lifetime.

Pros:

  • Advanced and powerful machine intelligence
  • Insights about our target demographic in great depth.
  • Landing page software sends out effective emails.
  • Using a variety of key performance indicators to monitor email.

Pricing:

  • The entry-level pricing of Active Campaign is $9, with the Plus edition costing $49 and the professional price coming in at $129, respectively.
  • Customers may try out the program without spending a dime to see whether it meets their needs.

How to Create a Landing Page?

Here are five basic easy steps to create a landing page:

  • Design a basic framework for your landing page: You can start planning your WordPress landing page by adding an attention-grabbing title, a subheading, and a perfect CTA.
  • Choose a premade landing page format: Decide on a landing page template that has a clean, uncluttered layout. Your call-to-action (CTA) is the most important thing, and the design should reflect that.
  • Tailor your landing page to your specific needs: You may quickly adapt the premade landing page to your needs using convenient drag-and-drop widgets.
  • See how the landing page will look and get feedback: Click the Preview button to see how your design will look on various mobile devices and get feedback from people on how it looks.
  • Publish your landing page and have it optimized: To optimize your landing page for SEO, update the tab name and your landing page description. Once you’re satisfied with your landing page, click the Publish button.

Which Landing Page is Best for Your Business or Website

Using Instapage and Wix landing page software, we can create distinct landing page narratives for each of our target geographies. The system also lets us adapt successful material for use across many channels in various ways.

This is essential for every marketing group. As a result, after careful consideration, we have concluded that this is the best landing page builder upon which to introduce your company or website.

Landing Page Software (Wrap-Up)

To design a landing page that converts, you must first prepare and then collects information from your target audience. In addition, you should be able to demonstrate your landing page design and writing abilities.

As is the case with the vast majority of forms of advertising, there are, thankfully, resources readily available on the internet that can help lighten the load (some of them are even free). We hope our post provided good details for building landing pages that are top-rated in the market.

Also, read our most popular guides and reviews:

Hassan Warid & Adnan Warid
We are full-time bloggers and affiliate marketing experts. By following our guide, you can also make blogging your full-time job. And learn how to start a profitable blogging business.

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