Nowadays, everyone wants a piece of the digital world – especially as there remains a vast international audience that you can reach just from the comfort of your home.
There is, of course, more than one way to appeal to and creatively brand your services to this kind of audience including but not limited to social media lead generation, PPC, and affiliate marketing.
However, these all tend to be inorganic methods of marketing, and tend to eat up a lot of resources. SEO on the other hand is an organic, ever-fulfilling lead-generation machine!
Still not convinced?
Well here are a few mind-boggling SEO statistics to consider before going any further:
- SEO can potentially ramp up the business value of a single blog visit by as much as 429%.
- SEO can reduce customer acquisition costs by around 87.41%.
- SEO can fetch an ROI of as high as 12.2% of your marketing spend.
Although SEO is not something that is quite so simple.
Although everyone aspires to be on page 1 of the Google SERPs there are many things people don’t really know about, and the difference between on page and off page SEO is one of them!
Keep reading till the very end to get your hands on insightful on-page and off-page SEO secrets!
On Page SEO
On page SEO just like it sounds pertains to the practices of which optimizes things on your web page itself.
This can be anything from the content on the page to the titles, meta descriptions, and cleaning up your site’s code!
Off Page SEO
Off Page SEO on the other hand pertains to the things that do not revolve around your website!
This usually includes things like link building, and guest blogging to improve your website’s domain authority (DA) and page authority (PA).
On Page SEO and Off Page SEO Activities
Like most things, in digital marketing SEO is not as simple as looks on the surface level.
Buying a few links, adding some alt tags, and stuffing a few keywords into your content just won’t do the trick for you!
So what can help you progress in your SEO journey?
Well applying some of the on page and off-page SEO techniques mentioned below of course!
On-Page SEO: Things To Do
Well, as with most SEO strategies we too will begin this blog with the on page SEO work!
Make sure to understand each of the activities mentioned below in detail to kickstart your website’s SEO.
Setting Up The Google Search Console
This is the absolute first thing you should be doing! Especially as this is an incredibly powerful tool that has been made available to you for FREE!
This was a tool designed by Google itself to help its users submit their sitemap, analyze keywords to see what is bringing in the most traffic, fix website errors, see page experience scores, and a whole lot more!
Here’s a pro tip for you! While you are at it, go on ahead and set up your google analytics account, and connect it to your search console.
Google analytics itself gives you many invaluable metrics like your bounce rate, total traffic, and other sources of traffic apart from google – but once connected you will be able to access all kinds of other helpful SEO information.
Setting Up Bing Webmaster Tools
Bing is not as dead as you think! It still attracts around a billion users every month, so no – you don’t want to just ignore it!
So yes guys, you do want to set up Bing webmaster tools, while also checking out some of its cool features like the in-built keyword research tool.
Note: Alert WordPress Users Go ahead To-
Install Yoast SEO or Install Rankmath
These two on page SEO tools can go a long way in helping you optimize your content, and let you ensure that certain checklists and SEO guidelines are met. That means metrics like:
- Keyword density
- Meta description
- Keyword prominence
- Readability
- Active/Passive voice
All the while also letting you check out Google previews, social previews, and check for outbound lin
Most Important On Page SEO Activities? – Optimize Your URL
This seemingly simple URL change lets google know exactly what your page is all about!
But is that no? Well nope! As a keyword-rich URL, it also helps immensely in boosting your organic CTR.
This is again one of the most important and most weighted on page SEO tactics to consider in your on page optimization strategy.
Also, you would want to ensure that your URL is as short as possible, as short URLs have been to rank best in Google.
Work On Your Keyword Placements
But wondering about some of those secret SEO tactics that we mentioned at the start of this blog? Well, not many people know or realize that where exactly you put your keyword matters.
More specifically you will find that your on page SEO would be greatly improved if you put your keyword in front of the title tag wherever and whenever possible.
Moreover, you will want to ensure that your keyword is used in the first 150 words of your content itself and that it is to be used in a few of the H1, H2, or H3 tags wherever we can!
Content and keyword optimization can make or break your SEO strategy and hence this is one of the essential aspects to take into consideration no matter what on page and off page SEO tactics you weigh!
Stop Stuffing Of Keywords
This is one of the most obvious on page SEO factors to keep in mind.
Nobody wants to read a blog where the same keywords are thrown on your face every few minutes!
That ends up ruining your content’s overall appeal and no user would want to put up with it.
That ultimately means that no search engine will encourage it! So you might, want to consider dropping in some SEO keywords where you can.
Practice Good Linking
It is very important to keep your content and pages interlinked via hyperlinks to show Google that your page is relevant.
However, another on page SEO secret is that you are supposed to use keyword-rich anchor text in your internal links as well!
Here’s another piece of information that people tend to sideline! You want to link to at least a few other, external authority sites in your article as well! (i.e. Wikipedia, and Google)
Just A Few More Technical On Page SEO Jingles To Take Care Of-
- Identify crawl errors
- Find out exactly how Google views your page
- Ensure your site is mobile-friendly
- Remove/Fix Broken links
- Ensure HTTPS security
- Reduce loading speed to below 5 seconds
- Use Schema markup
Off Page SEO Techniques
Now that we had taken the time to go through a comprehensive list of on page SEO techniques, we will do the same with a series of off page SEO techniques!
Keep A Check On Your Competitors
Like with most businesses digital marketing revolves around your competitors.
The goal is to keep a check on them and outdo them with every move! When checking out our own backlink profile, we would want to anyway use tools like:
- Google search console
- Ahrefs backlink checker and,
- Moz Link Explorer.
But, we need to do the same with competitors and their backlink profiles! This means we want to keep constant and consistent tabs on the:
- Number of links on their site
- Number of domains linking to their site
- Pages with the most number of links
- Anchor text
Yes, that’s exactly right! We need to keep tabs on competitors off page SEO techniques in the same way that we keep track of our own!
Create Shareable Content
Note: Content is and always will be KING!
This is the case whether you consider on page or off page SEO.
At the end of the day, the ones who create the best content will automatically come to drive the most attention.
Hence, putting time and resources into creating content that is consistently adding value, and is easily sharable will be a good way to generate more natural backlinks.
Guest Posting
Contributing to other high authority websites will be sure to help you amass a good number of links that can increase your site’s authority and hence rank over time – and it is one of the most popular off-page SEO techniques.
Also, it is important that you don’t simply focus on the number of links, but rather focus on the quality of these links.
Forum Submission
It would not be a bad idea to spend some time and participate in search forums of which are related to your industry and website to help make a better connection with a particular community.
This means you reply to threads, and spend the time to thoughtfully answer peoples questions. However, it would be a good idea to try and do this via “Do-follow” forums.
Submit! Submit! Submit!
Get the word out and submit your website and content on social book marketing sites, blog directories, and question and answer websites!
All the while you also, want to submit Video to even websites like YouTube, Vimeo, and Daily Motion.
Don’t Underestimate Google My Business
This is one of the most helpful places to start when it comes to your local SEO and would go a long way in being discoverable to a local audience.
Here are a few Google My Business off-page SEO techniques for you:
- Regularly update your posts
- Upload real photos
- Keep an eye on and reply to reviews
- Ensure a nice catchy, and proper 250-character description
IMPORTANT: Stay Updated
We cannot stress enough how important it is to stay up-to-date when it comes to the latest SEO trends and SEO Tips.
Be it on page SEO or off page SEO, or just about any technique it is important to note that Google is getting smarter and more advanced every single day!
That means, what worked last year may or may not work now and the same holds true for the future. Hence, we ask you to constantly stay on top of Google updates, and SEO trends!
Note:1 Read Our Complete Article On SEO Tips
Note: 2 Read Our Complete Article On List of Top 12 Best Web Hosting Services
Conclusion
As we all know, SEO is bound to bring about amazing results when executed properly, and having their business displayed on page one of the SERP results is still a dream come true for many business owners out there!
However, by learning more about each aspect of SEO, can help some turn this dream into reality before others.
With that, we encourage you to go through each and every one of the aspects of on-page and off-page SEO activities in this blog.
However, we also wish to caution that there is a lot more to SEO, and you must still continue to do a great deal of research to help ensure that you and your business reach the pinnacle of your SEO journey!
Also Read:
Ultimate SEMrush Guide + How To Use SEMrush
Optimization of Search Engines Guide
Search Engine Optimization FAQs: Rank On Google
Ultimate SEO Tips While Writing A Blog
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